Insynct Advertising Campaign
University Project
University Project
Inmy third year of my double bachelor degree (Information Technology/CreativeIndustries) at university, I studied a Visual Communication unit. As anassignment for this subject, I was required to create my own advertisingcampaign for a makeshift product. Using my wishful thinking, I decided on a digital art diary which could (almost) instantly sketch your visual thoughts and imagination on command; more information about the Insynct Audiovisual diary can be found below.
There were 4 elements which were essential tothis assignment: a logo, persuasive advertisement, packaging and instruction sheet. All of these visual elementshad to be designed and composed using Photoshop and Illustrator. In order toaid my design skills, I used my workshop time wisely by completing my tutor’s settutorials (for these software packages) on the in-lab Macintosh computers. Furthermore,I ensured that I received constant feedback from my tutor on my progress for myassignment and wasn’t afraid to ask them clarifying questions about thetutorials.
After finishing this assignment, I was quite happy to receive aCredit mark for all my efforts and now include this work in my professionalportfolio to showcase this experience. By completing this assignment, I havefound that it has fostered a new senseof creativity with my work and has made me eager to continue as a MultimediaDeveloper.
About the Insynct Audiovisual Diary
Target Audience
The Insynct Audio-Visual Diary is a devicethat enables a user to record creative imagery or audio directly from theirthoughts; through the use of headphones and brainwave technology. Many of itsfeatures include: direct recording, playback capability, an editing suite, filesharing, Wi-Fi and Bluetooth connectivity.
After completing some market research, itwas apparent that devices like the Insynct Audio-Visual Diary are non-existent. Various inspirations for this device weredrawn from Apple’s iPad, Drawing Tablets and my love for music. Additionally,it was based on a thought that a person’s mind thinks faster than their abilityto note anything down on paper.
Target Audience
University graduates (18-25 year olds) whohave undertaken a visual arts degree or a music degree are the main targetaudience for this device. By using this device, they would be able to gain ahead start into developing their career as creative practitioners. It wouldenable them to keep an up to date portfolio of their work which could be sharedeasily with prospective employers or customers.
Target Type
Target Type
Darius is a 21-year-old Arts student in hisfinal year of university and is constantly on the move because of his part timejob and his involvement in sports. He is passionate about arts, music, videogames, sport and technology in general. Besides studying, working and playingsport, Darius draws in his spare time and wants to open his own art gallerysomeday. In order to keep track of his personal sketches, he always keeps anart portfolio with him but finds it hard to share with others; usually,scanning and emailing is needed if someone wanted to see his work, which Dariusdidn’t have much time for. Furthermore, he sometimes finds it hard toaccurately capture high concept ideas on paper in short amounts of time.
Personality of the Brand, that is Insynct
Personality of the Brand, that is Insynct
In order to appeal to the target audience of , muchthought was given into the personality of this device. Since it would beclassified as a piece of technology, the identity of the product would have tosustain the constant changes which this industry presents. The three mainkeywords which I felt that would encompass Insynct’s purpose and functionalityinclude: