Rotation is a DJ night held at different venues across Melbourne the nights are an eclectic mix of dance music selected by Melbourne’s finest DJ’s. I was approach by the organiser to create an Identity for the brand. They also wanted Facebook banners for events as well as branded avatars for Facebook and Soundcloud and the occasional poster or flyer. 

Melbourne has a strong dance music scene with some of the major player having a very distinct visual identity, the goal of this project was to create something unique that visually defined the nights this producer was hosting. 

The final logomark visually represents sound waves and dancing, the colour scheme was left dark with splashes of vibrant colour – this symbolises a dark atmosphere of the dance floor with and the colour, the lights. The logotype echoes the ‘dancing hands’ of the mark within the ‘O’ and patterns and icons were created from elements of the logomark. Overall for the brand I have created social media collateral, business cards responsive website and a vinyl record cover all encompassing the brands style consolidating and reinforcing Rotation’s unique message.