The brief for this was to create an advert that had a technical look & feel and used the dominant hero shot of team rider, Max Rowe. I wanted to create something bold and avoid the typical route of spelling out each feature in a bulleted list. Once I had come up with the copy, I created a distorted 3D particle matrix using After Effects, which I then took into Photoshop and integrated with the hero shot.
For a more in-depth explanation of how I used Adobe After Effects for print design check out my write up here http://blog.lab618.com/archives/191
