For my business writing class, our semester-long assignment was to choose one company that needed improvement in the communication department. After in-depth research and consideration, I chose a small accessories boutique in my hometown. Beads and Baubles has only been around for a few years, but has a lot of potential in the growing market segment. My assignment was to improve Beads and Baubles' communications needs by creating a brand identity and a website for the company. Below are examples of Beads and Baubles' new logo, business card template, and a screen shot of the new website homepage.
