Duke Energy - Brand TV
People think about electricity on two occasions: when they pay their monthly bill and when the
power goes out. That doesn’t leave much room for an energy company to connect in a meaningful way. To help Duke Energy—the nation’s largest utility—show customers the value of reliability, we created this campaign by embracing the forgettable role power plays in our lives.
In Phase 1 we reminded customers that it is OK to take thier power for granted.
In Phase 2, customers needed to know that Duke Energy is always looking for better and more modern ways to generate power.
Role: Co-Creative Director / AD
Phase 1 ––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––
"Basketball" :30TV
"Reunion" :30TV
Phase 2 ––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––
"Rabbitt Ears :30TV
"Phone" :30TV
Phase 1 - First Day :30TVPhase 1 - First Day :30TVPhase 1 - First Day :30TV
