Tasked with renaming and redesigning the UFO Museum for a Brand Identity course at RISD, I researched the current museum and saw a chance to create a brand that could be elevated yet full of personality. I renamed it the Museum of Otherworldly Occurrences (MOO). This name opened up a world of possibilities for what the brand could become and the logos and neon colors seemed fitting. These boards represent the identity for this brand and what possibilities it could have if implemented.