Fruit Corer
Design Principles I
Task:
- Find a user group with an opportunity for design and link them to a brand
- Research the brand's values and aesthetics
- Identify customers' concerns and opinions of brand's product
- Improve product: design, iterate, models
Original user group: This fruit corer was linked to
cooks and bakers ages 16+ the Cuisipro brand
Design Brief
Cuisipro wants to redesign their existing fruit corer to make the cooking process more gratifying and fun without reducing its convenience. The design team needs to create a corer that works the same or better than the existing product, as well as maintain an aesthetic when stationary.
Research & Insights
- Target Group: People in 'Generation X' (33-52 years old) who enjoy cooking/baking
- This group are the most common viewers of the Food Network and Cooking Channel
- Popular Adjectives: Individualistic, Multi-Taskers, Goal Oriented, Work to Live
Research & Insights
- Gathered customer reviews to see people's experiences and opinions
Sketches, Models | Final Drawing, Final Model
Finished Model
