United Way
Print and outdoor campaign
Print and outdoor campaign
I came up with this idea while working freelance at Arnold. I remember being excited by the simplicity of the idea and also by how it made the United Way logo more meaningful. Unfortunately, a previous employment commitment didn't allow me to stay on through final execution, so additional credits for art direction go to Edd Baptista. This idea was used in a number of different executions. Ron Thomson was the writer.
For more non-profit work click here: http://clarke-smith-non-profit-work.posterous.com
For more non-profit work click here: http://clarke-smith-non-profit-work.posterous.com
