Influence
noun
1.the capacity or power of persons or things to be a compelling force on or produce effects on the actions, behavior, opinions, etc., of others:
He used family influence to get the contract.
2.the action or process of producing effects on the actions, behavior, opinions, etc., of another or others:
Her mother's influence made her stay.
3. a person or thing that exerts influence:
He is an influence for the good.
Bull
adjective
8. male.
9. of, relating to, or resembling a bull, as in strength.
10. having to do with or marked by a continuous trend of rising prices, asof stocks:
a bull market.