Telfort introduces a new type of mobile plan consisting of independent components. Customers can assemble components (like minutes and MB's) into a personal mobile plan and add any mobile phone they want.

One of the challenges is to put customers in control when there are so many options to choose from. A clear overview of the choices made and their prices is presented in the panel My order (Mijn bestelling). This panel is dynamically updated when changes are made and is available throughout the web shop.