To outline the fact that KLM cares for it's business travelers by zooming in on their loved ones that stay at home, we took a new approach to appealing to our audience. This unbelievable strategic insight was the base for the product we developed: the KLM Nightslight. A nightlight that counts down the night until mom or dad returns from their business trip. Next to the product design we shot a wonderful movie in which we introduced the Nightslight in a boy's dream world.
Product design images
