After having analysed Yik Yak and investigates their brand identity, individual personas and concept directions were formed. From here the project grew through both 2D and 3D development, to produce a full size schematic model of the conceptual product, alongside a corresponding adcept, conveying the nature of the brand progression with effective advertisement.

*Disclaimer: Yik Yak were not in any way affiliated with this project.

The final conceptual product, is a centralised hub and pendant, the hub logs the users hobbies and interests and allows them to access the goings on in their area to help them be more involved. The pendants are personalised to each user, which hey use to ‘check-in’ to their hubs, evoking a tactile and playful feeling reminiscent of the brand. The model has been made from real which was turned on a lathe and then sprayed. The smaller pendants were 3D printed and also sprayed. The green rings are made from acrylic.