Catherine Schmidt's profile

Phi Sigma Pi Facebook Profile Picture Campaign

My co-ed fraternity, Phi Sigma Pi (PSP), recruits for new members every semester. Usually there is a social media component to this. Last fall, however, I noticed we didn't have any profile picture options. I know that social media is very important in recruiting college students, and profile pictures are arguably the most visible way to do this. So I designed the following Photoshop filter to go on top of pictures that people sent me with the theme "PSP gave me ___", in order to convey all the great things the fraternity can offer its members. Here are a few of those: 
(Yes, that's me, and yes, it did give me a kitten!)
Phi Sigma Pi Facebook Profile Picture Campaign
Published:

Phi Sigma Pi Facebook Profile Picture Campaign

A Photoshop filter to use in a social media campaign for fraternity recruitment.

Published:

Creative Fields