Bad and Good design project was curated as a tribute to the band Kraftwerk
The Bad designs were designed in a way that had a contrast with the band's original iconic futuristic characteristics.
The misspelled name of the "misspelled" word Kraftwerk was also intended to expand the concept of "bad" design.
On the other hand, the Good designs were designed to bring out Kraftwerk's robotic, artificial, computer generated atmosphere of their music and their concept, using a limited color palette consisting of black, white, and red.