EGGED BRANDING
israel public transportation new branding
israel public transportation new branding
This is a branding project for israel public transportation company - EGGED
the main idea was to make a new face for israel's public transport,
making it much more welcoming for turists and much more easy to use for local population.
the main values for the branding were nationality and a more dynamic face for the company that is welcoming people coming to visit israel and the first thing they see around the cities are the buses driving around, so i wanted to make them clean, green, simple to use and fast.
