For this project we worked with MTV in New York to create 2 new logo idents. This is the first of the two logo idents (5-10 seconds long) for the online platform: www.mtviggy.com
What was the problem?
MTV have a new digital platform called MTV Iggy. It’s all about the freshest and most interesting new music from around the world. Our brief was simple, “create a f*cking amazing logo ident that shows who we are!”. We jumped at this opportunity to work for such a great client with such a brave view on creative work.
And how did we solve it?
After working through a number of ideas with MTV we landed on the execution above. As MTV Iggy searches for and finds the freshest new music around, we focussed the logo ident on a radar theme. It’s edgy, lo-fi and glitchy to reflect the brand and as the radar turns, the MTV Iggy logo appears. Extra gems of information are hidden within the text for the eagle eyed viewer.
