I had an idea to be creative with Boost Creative's advertising banner ad that gets placed in front of the opposing team: instead of just stamping our logo on the ad, let's have fun with the legs. It was a success!

Here is a quote by Harrison Mooney from Yahoo News: "In the home opener, when the visitors bench appeared on the Jumbotron, the fans went nuts. It was by far the loudest cheer of the night. It was hilarious. There's more, too: this ad has inspired other companies to be cheeky with their advertising and the fans are loving it."

Sites that are talking about the ad:
http://www.naplesnews.com/news/2012/oct/26/hey-ladies-lee-design-firm-draws-attention-with/

http://sports.yahoo.com/blogs/nhl-puck-daddy/echl-florida-everblades-taunt-visitors-bench-creative-advertising-205353794--nhl.html