‘h2o’ is a campaign which aims to raise awareness of water consumption and encourage people to think about how much they are using. The campaign is aimed towards younger audiences such as new homeowners. I have created an app, which can be used on iPhone, iPad and on a computer. The app is based around filling a balloon; you add your daily usage of water, which fills the balloon. The balloon will burst if your water consumption is above average. You are forced to think about how much water you are using and if you lower your consumption, you will earn rewards. Play against your friends and connect through Facebook or Twitter.

A poster campaign to advertise the app, which is asking the viewer, what is your bursting point?

An interactive poster which allows the viewer to decide what their bursting point will be, then add a sticker to the poster

The sticker will have one of several icons on it which will indicate your bursting point