This is what won a Design Angel at the AdPrint Festival 2012.
Honey Plaza is a local honey producer selling its products online. What set out to be a limited Christmas edition became the new branding, naming and packaging.
The concept stemmed from the idea that it was collected in the countryside. The bee hives were very well attended, so the bees were actually living it large. The hives were in fact a luxury residential complex, where bees had everything they needed.
So everything me and team mate Agi did had to convey the concept of luxury honey. Both Romanian and English language versions below.
Honey Plaza is a local honey producer selling its products online. What set out to be a limited Christmas edition became the new branding, naming and packaging.
The concept stemmed from the idea that it was collected in the countryside. The bee hives were very well attended, so the bees were actually living it large. The hives were in fact a luxury residential complex, where bees had everything they needed.
So everything me and team mate Agi did had to convey the concept of luxury honey. Both Romanian and English language versions below.
(FULL SIZE IMAGE RIGHT HERE)
(FULL SIZE IMAGE RIGHT HERE)
