This is the brand identity I designed for my company's, Piaggio Fast Forward, unveiling in Milan, Italy in October 2015.
The identity was designed to portray a new pivot and direction for the 130 year-old company, Piaggio. Represented as graduated colors, the four main brands under Piaggio Group, Piaggio, Vespa, Moto Guzzi, and Aprilia, are portrayed as rectilinear shapes for each letter, except the A, of the word, shape. Disclaimer — i am only responsible for the design of the identity and not the interior design of the exhibit space.
The identity was designed to portray a new pivot and direction for the 130 year-old company, Piaggio. Represented as graduated colors, the four main brands under Piaggio Group, Piaggio, Vespa, Moto Guzzi, and Aprilia, are portrayed as rectilinear shapes for each letter, except the A, of the word, shape. Disclaimer — i am only responsible for the design of the identity and not the interior design of the exhibit space.
Photos of the identity within the convention center space.
Video of the event can be found here
