Hosted annually by Van Alen Institute, The Fall Party is an exclusive event for friends of Van Alen, transporting guests each time to an exceptional destination for inspired conversation and entertainment. 

The 2015 edition took place at a newly renovated penthouse in Tribeca, New York, designed by Young Projects. 

Inspired by the custom plaster panels adorning the central core of the space, as well as the intimate nature of the event, a soft-edged, undulating graphic was created as the anchoring key art.

Paired with a pop of refreshing color, and restrained, yet playful typography, the identity is utilized both in print and digital to promote and support the event.