My Year in Review
Objective: Personalize the Year in Review program allowing users to find out and share the most compelling events from their life juxtaposed with key news events on Facebook. Drive social engagement and traffic back to Yahoo Year in Review.
Summary and Results:
2009 My Year in Review (US, India): Asked users to submit their year in review via Twitter in 140 characters or less. 5 digit thousands of # contest tweets resulting in close to double digit # Million social impressions.
2011 My Year in Review (US, UK, CA): A Facebook app that allowed bringing together the most intriguing stories of 2011 and the most compelling events from a user’s life, based on their Facebook profile. The stories were presented in a video set to music, which the user could watch multiple times to see multiple views of the year.
2009 My Year in Review (US, India): Asked users to submit their year in review via Twitter in 140 characters or less. 5 digit thousands of # contest tweets resulting in close to double digit # Million social impressions.
2011 My Year in Review (US, UK, CA): A Facebook app that allowed bringing together the most intriguing stories of 2011 and the most compelling events from a user’s life, based on their Facebook profile. The stories were presented in a video set to music, which the user could watch multiple times to see multiple views of the year.
