We used a mind map tool in the early stages of the design process both to design the website architecture and to organize content production.

Our main goal for this project was to communicate the New Brand and to explain the commercial offer: we did it by focusing on the Home Page Design to convey all main information using both rational and emotional elements to build a strong and trustful relationship with the user. 

We built an offer configurator, to help users in finding the perfect match with their needs. We worked on this part of the project in strong relationship with the Brand in order to find the correct amount of information needed to find the correct answer for the users' needs.