Masque
Conceptual Cirque du Soleil Show
Masque is a conceptual Cirque du Soleil production, making it the eighth show in Las Vegas. The show would play exclusively at The Venetian Hotel for it’s close tie with Masque’s theme. The target market is middle class and upper class males and females ages 23-45. The concept for masque follows the heroine Gabrielle as she is pulled into a mysterious Venetian world, where she meets her alter egos. The Masque campaign is split into two sections. The first section of the campaign serves as a teaser to the event, which is depicted by the black mask. The second section of the campaign serves as the official launch campaign depicted by the red mask. The rest of the campaign is collateral and merchandise. Photography is stock and Cirque du Soleil logo was supplied. Art direction was a group collaboration.
Masque's logo spelled mask in French to play along with Cirque du Soleil's other themed French named shows.
The tagline is "Everyone Wears A Mask...Unveil Yours" to give a hint to Masque's Venetian theme and alter ego concept.
Save the date swing card design. There is a section of the card that twists back and forth when you pull the sides of the card.
The front has all the information for the show and the back shows an image of the red mask.
Open gate fold premium invitation that would be sent out to all of Crique du Soleil's
V.I.P. members, all of the Venetian Hotel's V.I.P. members, media and celebrities.
Kiosk displays would be seen inside of mall's of Las Vegas or on the side of bus stops.
The left is a teaser kiosk display, giving a vague date for the event, and the right shows the official date of the event.
Billboards would be seen on the 15 Freeway, on the way to Las Vegas. Top is the teaser billboard that shows the date of the show, and the bottom is the official billboard that would be seen after the gala premier of the show.
Billboard mock-up of the design.
This billboard would be seen on the right hand side of the freeway, to display the type closer to the viewer.
Billboard mock-up of the design.
This billboard would be seen on the left hand side of the freeway, to display the type closer to the viewer.
Mock-up of a billboard sign that would be seen on the side of a bus in Las Vegas.
This design would be seen after the gala premier of the show.
Mock-up of the magazine ads displaying special discounts to the gala premier of the show.
The left would be inside of the Las Vegas Magazine, while the right would be seen in the Inland Empire Weekly Magazine.
The discounts would also change depending which ad the consumer would see.
Trifold soundtrack package to be sold as official merchandise for the show. Below is four sample songs from the soundtrack. I did not create the music, I simply created a soundtrack to give the viewer a better feel for what the show might be like. Credit below the songs.
Urusura no Koya he by Joe Hisaishi
Cries and Whispers by Yeong-wook Jo
Howl's Moving Castle by Joe Hisaishi
The Last Waltz by Yeong-wook Jo
Merchandise mock-up of the DVD recording of the show.
Slip cover for the DVD case which would include more information about the characters of the show and a poster of the show.
