INTEGRATED MARKETING CAMPAIGN: MITSUBISHI
BACKGROUND
Mitsubishi is a popular and reputable Japan-made car manufacturer that’s been around for a long time. They have reached 90,000 customers in 2015 and aims to be strive better for their customers.
PROBLEM
In Malaysia, Mitsubishi is not the first choice when it comes to Japan-made cars, as it faces tight competition with other Japanese car manufacturers. Despite being japan made, the designs are perceived as dated and it's brand perception undermined by other car brands that have a stronger positioning in the market.
OBJECTIVE
To come up with a campaign idea that would make Mitsubishi stand out among its competitors.
CASE STUDY VIDEO:
CONCEPT BOARD:
