CHALLENGE: Established in 1950, Cambridge Custom Cabinetry is growing in new directions and it was time to rebrand. The Company’s commitment is to build beautiful, hand-crafted custom cabinetry that suits their customer’s needs and adds value to their home.
SOLUTION: The goal of new brand was to help the Customer communicate the businesses transition of services from 1950 to today. Creative process involved: Asked questions, listened to customer's needs, researched competition, assembled a mood board, sketched ideas, proposed a design and tested for customer’s reaction.
