Citizens Bank
Digital Agency of Record
Digital Agency of Record
Role: Senior Art Director
I was the lead Art Director for 2 years on the Citizens Bank account at Rosetta. As digital AOR, we wanted to modernize the brand — use the online space for more than web-friendly versions of branch literature. Citizens Bank is a top-ten bank in the United States with a major foothold in the Northeast as well as midwest (as Charter One). The client was perpetually pleased with our work and saw higher online account applications.
I spearheaded creation and storyboarding for a series of movies about the Cost of College — break-down the scary process of paying for school to both students and parents alike.
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Well-known as a neighborhood bank with a friendly attitude, my team put together major initiatives like this demo of Citizens Bank online banking system. This was a timed walkthrough that showcased all the great new features to people in an easy to digest manner — It needed an easy-to-follow UI and clean navigation.
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Microsite for new branded-campaign launch — Good Banking is Good Citizenship
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Landing pages, banners and other portions of citizensbank.com were all updated under my tenure with as well as copy that was easier to digest on the web.
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