Volunteer Wildfire Services is a non-profit organisation that helps local firefighters to protect Cape Town's natural heritage from wildfires.

Our 'Be a Hero!' concept tapped into the fact that everyone can contribute, either by preventing fires, volunteering at the VWS or by making a donation. A colourful, optimistic  illustration approach to art direction helped the posters and brochures stand out against typically drab 'public service' material.

Information posters were distributed around local communities to raise awareness about common causes of fires.

Recruitment brochures painted volunteers as a special kind of superhero, an anti-pyromaniac, and found a novel way to tell those who wanted to support VWS about what's involved.