Based on Marshall McLuhans original book The Medium Is the Massage, Totem is a new branding agency founded in Venezuela by local advertising expert, Diego Fresan, who resumes his 30 years work experience into a non traditional marketing bussines of the 21st century by taking regular publicity services over the real needs of the country we are living now, where budgets are hard to find and investors are seeking to earn as much as local market allows.
Totem is the idea of the original native pan american pre columbine humans way to show messages to others people around, as one of the primal graphic solution before writing was created. Thats the reason this logo is vertical oriented creating the idea of this primitive but functional devices.
