We acquired the BC based Twin Berry Farms account as they wished to switch production of their shippers locally, and to also change the print method: over-seas sourced digital print or labels to Flexographic printing and die-cutting. This meant a redesign of their layout, copy and picture elements.
Two concepts were proposed: one, with a dominant blue flood and knocked out lettering, and the other, white background with adjusted copy colours. For print reliability (which was often the dominant factor) the white version was selected.
