The Magician – Paper Cut illustration
For this school project, I created a paper sculpture that was meant to promote an imaginary children's shampoo brand under the concept of "If you can dream it, you can use it".
To achieve the fairy-tale atmosphere that belongs to this concept, there's a girl on the center of the illustration performing magic on a shampoo bottle. She's surrounded by floating candles, old books, various potions and even a glowing cauldron!
Process
After a couple of initial sketches, I transferred the final illustration to tracing paper, which then served as a guide for each piece.
Each piece was hand cut and given specific treatment to create volume.
Billboard
Since this project was meant to promote a fictional shampoo brand, I applied the final result on a mock-up. This is how it would look as an advertising billboard.
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