Peter Antipas's profile

Brand Design Portfolio

Peter Antipas
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Brand Design Portfolio
CPG brand experience covering multiple categories
Design is my constant passion in life. For over 25 years I’ve endeavored to contribute to the visual+visceral world of ideas. I believe that something worth shopping for should please the eye, tell a story and make an impression. Packaging does this in a powerful way, and on many levels.

As a designer I believe in the requisite work to realize great ideas. A good designer isn’t satisfied with the way things are; he seeks perfection in an otherwise imperfect world.

As a creative director who’s managed others, I still design, but through the talents and vision of others. I get to learn by teaching what I’ve experienced — and also learn from others.

Design is a constant dialogue with other designers, clients and your audience.

Be diligent, not a dilettante. Be an omnivore of ideas. Break a sweat. People will take notice.
package design art direction creative director branding brand identity cpg Private label private brand Store Brand Strategic Branding Design Leadership design team direction Logo Design Brand Design packaging design
package design art direction creative director branding brand identity cpg Private label private brand Store Brand Strategic Branding Design Leadership design team direction Logo Design Brand Design packaging design
package design art direction creative director branding brand identity cpg Private label private brand Store Brand Strategic Branding Design Leadership design team direction Logo Design Brand Design packaging design
previous logo and packaging
Alpenrose rebrand
 
Alpenrose is a brand of dairy-based products sold in the Baltic market under Rimi SA’s deep discount SuperNetto stores. The fluid style of the new logo gives the brand purity and simplicity, while the fresh appeal of the new packaging unifies the many product offerings.
package design art direction creative director branding brand identity cpg Private label private brand Store Brand Strategic Branding Design Leadership design team direction Logo Design Brand Design packaging design
package design art direction creative director branding brand identity cpg Private label private brand Store Brand Strategic Branding Design Leadership design team direction Logo Design Brand Design packaging design
package design art direction creative director branding brand identity cpg Private label private brand Store Brand Strategic Branding Design Leadership design team direction Logo Design Brand Design packaging design
package design art direction creative director branding brand identity cpg Private label private brand Store Brand Strategic Branding Design Leadership design team direction Logo Design Brand Design packaging design
package design art direction creative director branding brand identity cpg Private label private brand Store Brand Strategic Branding Design Leadership design team direction Logo Design Brand Design packaging design
previous logo and packaging
Limola rebrand
Limola soft drinks are sold in Rimi SA’s discount SuperNetto stores throughout the Baltics. The existing logo and packaging lacked impact. The revised design look highlights refreshment and enjoyment with bright colors and bold elements, taking the brand from ho-hum to high energy.
package design art direction creative director branding brand identity cpg Private label private brand Store Brand Strategic Branding Design Leadership design team direction Logo Design Brand Design packaging design
package design art direction creative director branding brand identity cpg Private label private brand Store Brand Strategic Branding Design Leadership design team direction Logo Design Brand Design packaging design
Art direction: Peter Antipas
Logo design: Bridget Conway
Label design: Steve Cox
package design art direction creative director branding brand identity cpg Private label private brand Store Brand Strategic Branding Design Leadership design team direction Logo Design Brand Design packaging design
package design art direction creative director branding brand identity cpg Private label private brand Store Brand Strategic Branding Design Leadership design team direction Logo Design Brand Design packaging design
previous logo and packaging
Northland rebrand

Northland is a seafood brand sold in Rimi SA’s deep discount SuperNetto stores throughout the Baltic marketplace. The new brandmark is inspired by the seafaring spirit of the Baltics, connecting consumers to the food that plays such a vital role in their lives. A contemporary package design in green breaks away from the commonly used blue for the category. Simple product imagery communicates fresh taste in a direct way.
package design art direction creative director branding brand identity cpg Private label private brand Store Brand Strategic Branding Design Leadership design team direction Logo Design Brand Design packaging design
package design art direction creative director branding brand identity cpg Private label private brand Store Brand Strategic Branding Design Leadership design team direction Logo Design Brand Design packaging design
package design art direction creative director branding brand identity cpg Private label private brand Store Brand Strategic Branding Design Leadership design team direction Logo Design Brand Design packaging design
package design art direction creative director branding brand identity cpg Private label private brand Store Brand Strategic Branding Design Leadership design team direction Logo Design Brand Design packaging design
Rimi rebrand
 
Rimi Baltic, a subsidiary of Swedish group ICA, is a major retailer in the Baltic states of Estonia, Latvia and Lithuania and serves a combined population of over 7.2 million. It operates 241 stores, consisting of both super and hypermarkets, as well as 133 hard discount Supernetto stores.

The rebrand of Rimi’s private label portfolio encompassed a redesign of hundreds of products in all categories. The challenge called for a consistent brand equity as well as an economical set of packages that engage all three Baltic languages.

In addition, there were 26 category-specific hard discount brands that each required a contemporary logo and package design. All of these challenges were fulfilled in a two and a half year span, and helped to bring Rimi to the forefront of the regional marketplace.
package design art direction creative director branding brand identity cpg Private label private brand Store Brand Strategic Branding Design Leadership design team direction Logo Design Brand Design packaging design
package design art direction creative director branding brand identity cpg Private label private brand Store Brand Strategic Branding Design Leadership design team direction Logo Design Brand Design packaging design
package design art direction creative director branding brand identity cpg Private label private brand Store Brand Strategic Branding Design Leadership design team direction Logo Design Brand Design packaging design
package design art direction creative director branding brand identity cpg Private label private brand Store Brand Strategic Branding Design Leadership design team direction Logo Design Brand Design packaging design
Rimi Baltic assorted first label package designs
package design art direction creative director branding brand identity cpg Private label private brand Store Brand Strategic Branding Design Leadership design team direction Logo Design Brand Design packaging design
Rimi Baltic Spanish olive oils package design
package design art direction creative director branding brand identity cpg Private label private brand Store Brand Strategic Branding Design Leadership design team direction Logo Design Brand Design packaging design
Rimi Baltic yogurt art direction (concept designed by Steve Cox)
package design art direction creative director branding brand identity cpg Private label private brand Store Brand Strategic Branding Design Leadership design team direction Logo Design Brand Design packaging design
Rimi Baltic boxed tea package design
Before & after: remaking the brand vision
 
Four distinct product categories (canned and jarred vegetables, cereals, coffee and cookies) exemplify how brand design works to elevate the brand, in any part of the store — anywhere in the global marketplace.
 
package design art direction creative director branding brand identity cpg Private label private brand Store Brand Strategic Branding Design Leadership design team direction Logo Design Brand Design packaging design
previous packaging
package design art direction creative director branding brand identity cpg Private label private brand Store Brand Strategic Branding Design Leadership design team direction Logo Design Brand Design packaging design
Rimi Baltic Gardner vegetables logo and package redesign
package design art direction creative director branding brand identity cpg Private label private brand Store Brand Strategic Branding Design Leadership design team direction Logo Design Brand Design packaging design
previous logo and packaging
package design art direction creative director branding brand identity cpg Private label private brand Store Brand Strategic Branding Design Leadership design team direction Logo Design Brand Design packaging design
Rimi Baltic Awake cereal logo and package redesign
package design art direction creative director branding brand identity cpg Private label private brand Store Brand Strategic Branding Design Leadership design team direction Logo Design Brand Design packaging design
previous logo and packaging
package design art direction creative director branding brand identity cpg Private label private brand Store Brand Strategic Branding Design Leadership design team direction Logo Design Brand Design packaging design
Rimi Baltic Vespucci coffee logo and package redesign
package design art direction creative director branding brand identity cpg Private label private brand Store Brand Strategic Branding Design Leadership design team direction Logo Design Brand Design packaging design
previous logo and packaging
package design art direction creative director branding brand identity cpg Private label private brand Store Brand Strategic Branding Design Leadership design team direction Logo Design Brand Design packaging design
Rimi Baltic Poesia cookies logo and package redesign
package design art direction creative director branding brand identity cpg Private label private brand Store Brand Strategic Branding Design Leadership design team direction Logo Design Brand Design packaging design
Brand Essence
 
Competition for consumers demands a clear and compelling brand point of difference. The mission of design is to elevate the brand and create a lasting impression for the audience.
 
At the heart of a memorable brand is its essence — that combination of elements which tells you all you need to know about the product. My maxim for creating a successful brand essence is: “design, don’t decorate.”
package design art direction creative director branding brand identity cpg Private label private brand Store Brand Strategic Branding Design Leadership design team direction Logo Design Brand Design packaging design
Harris Teeter salsa package design and accompanying concept sketches
package design art direction creative director branding brand identity cpg Private label private brand Store Brand Strategic Branding Design Leadership design team direction Logo Design Brand Design packaging design
Harris Teeter: HT Traders Virginia peanuts package design and accompanying concept sketches
package design art direction creative director branding brand identity cpg Private label private brand Store Brand Strategic Branding Design Leadership design team direction Logo Design Brand Design packaging design
Wegmans premium ice cream and sorbet package design
package design art direction creative director branding brand identity cpg Private label private brand Store Brand Strategic Branding Design Leadership design team direction Logo Design Brand Design packaging design
package design art direction creative director branding brand identity cpg Private label private brand Store Brand Strategic Branding Design Leadership design team direction Logo Design Brand Design packaging design
Raley’s: Quick Grains art direction (concept designed by Katie Mai)
package design art direction creative director branding brand identity cpg Private label private brand Store Brand Strategic Branding Design Leadership design team direction Logo Design Brand Design packaging design
package design art direction creative director branding brand identity cpg Private label private brand Store Brand Strategic Branding Design Leadership design team direction Logo Design Brand Design packaging design
Raley’s: Nob Hill pasta art direction (concept designed by Craig Minella)
package design art direction creative director branding brand identity cpg Private label private brand Store Brand Strategic Branding Design Leadership design team direction Logo Design Brand Design packaging design
package design art direction creative director branding brand identity cpg Private label private brand Store Brand Strategic Branding Design Leadership design team direction Logo Design Brand Design packaging design
Meijer pasta sauce package design
package design art direction creative director branding brand identity cpg Private label private brand Store Brand Strategic Branding Design Leadership design team direction Logo Design Brand Design packaging design
Meijer premium pasta sauce package design
package design art direction creative director branding brand identity cpg Private label private brand Store Brand Strategic Branding Design Leadership design team direction Logo Design Brand Design packaging design
Meijer probiotic yogurt package design
package design art direction creative director branding brand identity cpg Private label private brand Store Brand Strategic Branding Design Leadership design team direction Logo Design Brand Design packaging design
The Fresh Market stocks package design
package design art direction creative director branding brand identity cpg Private label private brand Store Brand Strategic Branding Design Leadership design team direction Logo Design Brand Design packaging design
Harris Teeter: YourBaby® diaper art direction (concept designed by Steve Cox)
package design art direction creative director branding brand identity cpg Private label private brand Store Brand Strategic Branding Design Leadership design team direction Logo Design Brand Design packaging design
US Pet: Sol® premium dog food package design
package design art direction creative director branding brand identity cpg Private label private brand Store Brand Strategic Branding Design Leadership design team direction Logo Design Brand Design packaging design
package design art direction creative director branding brand identity cpg Private label private brand Store Brand Strategic Branding Design Leadership design team direction Logo Design Brand Design packaging design
package design art direction creative director branding brand identity cpg Private label private brand Store Brand Strategic Branding Design Leadership design team direction Logo Design Brand Design packaging design
Winn-Dixie Prestige Ice Cream redesign
 
Winn-Dixie
package design art direction creative director branding brand identity cpg Private label private brand Store Brand Strategic Branding Design Leadership design team direction Logo Design Brand Design packaging design
package design art direction creative director branding brand identity cpg Private label private brand Store Brand Strategic Branding Design Leadership design team direction Logo Design Brand Design packaging design
package design art direction creative director branding brand identity cpg Private label private brand Store Brand Strategic Branding Design Leadership design team direction Logo Design Brand Design packaging design
package design art direction creative director branding brand identity cpg Private label private brand Store Brand Strategic Branding Design Leadership design team direction Logo Design Brand Design packaging design
package design art direction creative director branding brand identity cpg Private label private brand Store Brand Strategic Branding Design Leadership design team direction Logo Design Brand Design packaging design
package design art direction creative director branding brand identity cpg Private label private brand Store Brand Strategic Branding Design Leadership design team direction Logo Design Brand Design packaging design
package design art direction creative director branding brand identity cpg Private label private brand Store Brand Strategic Branding Design Leadership design team direction Logo Design Brand Design packaging design
Brand Design Portfolio
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Peter Antipas's profile

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Peter Antipas's profile
Trumbull, CT, USA

Brand Design Portfolio

Brand design concepts created for retailer clients across numerous categories (food, beverage, HBC, pet food, etc.). This work showcases some of Read More

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