Updated the category/experience to promote the entire line of digital cameras (DSLR). This transformation promoted the fact that a professional result is absolutely possible, even by a novice photographer. The lens case was better utilized as a 'showcase' rather than just a product container. Provided an inspirational/educational environment, as well, helping to squelch the notion that DSLRs are too complicated and expensive through improved messaging.
Creative Director: Erin Sartor
Art Director: Johnny Wilson
Art Director: Maggie Kirkwood
Copywriter: John Duff
