Tween - Teen In-Store Visioning Exercise
By title, I'm a Business Development Manager at a small interactive agency (under 50 folks). By role, I wear a range of hats stretching across digital strategist, content strategist, interactive producer, analyst, account director, technical producer to director of partnerships. When a prospective client engages with our agency, my job is to grow a relationship, assess whether there is a fit, and shape scope that my team will then execute on. The following portfolio piece demonstrates my ability to be 'hybrid' interactive talent and stretch across multiple roles when the opportunity exists or situation demands it.
For example, the teen-focused concept store included an in-store, open air photo booth where teens can stylize each other and take pictures that can be published to their social channels. Separately content gathered will provide brand with the opportunity to stream select photos across store digital signage and online channels. Lastly, content gathered will provide unique opportunity for brand to source product photography content on 'real' people (with parental consent of course). In future phases, images could be leveraged of real shoppers to shape look books or product catalogue on e-commerce site.
Credits:
- Melissa Martin, Design
