Advertising campaign for Jazz FM
Liven was recently appointed by Jazz FM, London’s biggest and best Jazz radio station to create a digital advertising campaign to promote the radio station across London using LD6 display screens.
LD6′s or ‘The London Digital 6 Sheet’ is a new premium brand connection, enabling advertisers to creatively engage with commuter, shopper and entertainment audiences on the move and consists of over 100 digital screens located in busy, premium areas across London.
Liven created 2 x creative options, a photographic advertising campaign route and an illustration advertising campaign route and presented to the client. The photographic concept was the favoured route and looked to convey the message that by listening to Jazz FM it would brighten up the target audiences day. The high profile campaign has been warmly received by Jazz FM and their target audiences alike.
Liven created 2 x creative options, a photographic advertising campaign route and an illustration advertising campaign route and presented to the client. The photographic concept was the favoured route and looked to convey the message that by listening to Jazz FM it would brighten up the target audiences day. The high profile campaign has been warmly received by Jazz FM and their target audiences alike.
