Digital NEST, a nonprofit organization dedicated to bringing technology and training to underserved youth, wanted to redesign its website to better reach its key target audiences: students, community businesses, volunteers, and donors.

 

The fundraising team requested the redesign so that the site would better speak to potential donors. The marketing team wanted to make sure that it would be easy for potential members and businesses interested in getting information to find what they need. The redesign was to include an updated look and feel, as well as reorganization and streamlining of content. The redesign also was to provide an easy way for site visitors to self-select and find content targeted to them. The goal was to align the fundraising and marketing messaging to better support growth in membership, community engagement, and successful fundraising campaigns.

 

Digital NEST had some wonderful photography of the members and businesses, so Scott Design leveraged these images in a new, clean, modern look. The team designed and coded a custom responsive WordPress website that is optimized for desktop computers, tablets, and phones. Site visitors can easily find the section of the website that is most appropriate for them and quickly learn how to join, volunteer, donate, or support Digital NEST.