This style guide is the storybook of the funee bone brand design. It tells the story of the campaign and ensures all the designs related to the puppet theater are consistent. This particular story began with a whimsical mood board, then introduces the logo and ends with all of the elements that will represent funee bone in every design going forward.
Final funee bone Style Guide
Starting with a cover that is reminiscent of a worn leather bound book, this style guide builds on the idea of whimsy with each page. Illustrations explain how the typography is used to create both hierarchy within copy and interesting graphics for use in designs. The book as a whole builds on the brand to give a clear idea of what funee bone looks like to the public.
Page Spread - Logo
The above pages from the style guide explain the proper look of the developed logo. This includes the proper colors and minimum sizes. I used the smile of the logo as a reference for the clear space to be used to ensure the logo stands out.
Final Full Color Logo
To ensure the logo would be memorable, I changed the spelling of the puppet theater. This change helps create the faces that represent the comedy and tragedy mask associated with classic theater.
Final Static Mood Board
Built on the idea of whimsy, the above static mood board was created to share the feelings of the funee bone brand is meant to evoke. This combination of images, colors, and typography work together to remind you of classic tales like Alice in Wonderland or Wizard of Oz.
