Every year since acquiring the naming rights to the home of the Cleveland Indians in 2008, Progressive brings employees from across the country to serve as game-day ambassadors during the Opening Day festivities at Progressive Field. Some of the key highlights include tickets to the game, holding the flag on the field during the National Anthem and creating a player gauntlet during player intros.

 

Such a unique experience requires an equally unique concept and execution. Each object was hand-lettered and then photographed to create the wayfinding signage for the event. No photoshop needed ;)