HARP
A product designed for incoming college freshman in collaboration with Target and UMBRA, to help them organize their personal items while they go about their busy day.
Packaging was developed around two key factors, fit on the end cap and showing off features in a quick and understandable way.
HARP is packaged without the supporting cross bars in place. This requires simple construction when taken out of the box, but saves significant room on the end cap.
A window on the front plane of the box allow the users to interact with the product and further intrigue the buyer.
