STUDENT PROJECT // Reception space
BLUEPRINT MAGAZINE
BLUEPRINT MAGAZINE
Project brief:
Create a reception area for the British headquarters of an international designjournal / magazine: Blueprint Magazine. You are required to design a signature luminere which will feature prominently within the reception.
About the client // Blueprint:
Blueprint is the leading architecture and design magazine. Blueprint takes architecture and design as its starting point and brings them into sharp focus via context, comment and analysis. The magazine’s long-standing appeal stems from the quality of information and critical feature writing on architecture and design, for professionals and non-professionals, alike. In a world of information overload, Blueprint edits out the white noise to bring its readers only what is essential.
Blueprint’s award-winning design also sets it apart from other magazines. It is published monthly, in large format, on high-quality of paper, with unique and commissioned photography and illustrations.
Blueprint is the leading architecture and design magazine. Blueprint takes architecture and design as its starting point and brings them into sharp focus via context, comment and analysis. The magazine’s long-standing appeal stems from the quality of information and critical feature writing on architecture and design, for professionals and non-professionals, alike. In a world of information overload, Blueprint edits out the white noise to bring its readers only what is essential.
Blueprint’s award-winning design also sets it apart from other magazines. It is published monthly, in large format, on high-quality of paper, with unique and commissioned photography and illustrations.
Design // Concept:
Blueprint has a great ability to present every edition with a great visual uniqueness. I wanted to present this visual perfection into the spatial design of the magazine’s reception space.
Transforming the space from narrow and flat to a space to explore. Blueprint magazine wants you to go on their journey of innovative and extreme spaces, understand and look at design and architecture from a different angle and have you as a reader to make a statement, opinion, create interest, involvement and enthusiasm to what you see.
Walking into to the headquarter in London you will start this journey. The walls and the ceiling are asymmetrical angled in different positions. The wooden veins going in different directions.
The use of asymmetrical triangle shapes where every triangle has different dimensions is to reflect the way that Blueprint look at design and architecture; from a different angle; in form of clever journalism and edgy and unconventional thinking, I have concentrated the design to the basic architectural elements, the floor, the walls and the ceiling. Making an innovative and avante garde environment to explore and admire. The space is lit up by backlit white translucent pleksi glass and cast triangle shadows on the semi gloss floor. As the daylight changes the shadows from the triangle planes changes. A constant movement.
Transforming the space from narrow and flat to a space to explore. Blueprint magazine wants you to go on their journey of innovative and extreme spaces, understand and look at design and architecture from a different angle and have you as a reader to make a statement, opinion, create interest, involvement and enthusiasm to what you see.
Walking into to the headquarter in London you will start this journey. The walls and the ceiling are asymmetrical angled in different positions. The wooden veins going in different directions.
The use of asymmetrical triangle shapes where every triangle has different dimensions is to reflect the way that Blueprint look at design and architecture; from a different angle; in form of clever journalism and edgy and unconventional thinking, I have concentrated the design to the basic architectural elements, the floor, the walls and the ceiling. Making an innovative and avante garde environment to explore and admire. The space is lit up by backlit white translucent pleksi glass and cast triangle shadows on the semi gloss floor. As the daylight changes the shadows from the triangle planes changes. A constant movement.
FROM THE SKETCH PROCESS
