For Playskool's new product line Rocktivity, we wanted to create way for mom and dad to get involved in the fun. Utilizing various sensors and I/O functionalities on the iPad (mic, accelerometer, and camera) we could turn playtime in to a concert with the whole family. Plus, the added stimulation aids in the motor development skills and hand-eye coordination in young children.

Parents are able to capture the fun and share with their friends and family on Facebook, which boosts the earned media exposure for this new line of products. As more content is gathered from "concerts" at home, a weekly contest for the coolest little rockers keeps Playskool Fans entertained, engaged and actively sharing.