For the fifth issue of Sub Rosa's biannual publication La Petite Mort, I was invited to create a custom headline typeface based around the issue's theme, memory. The result is a degrading typeface called Memoire.
Each time you recall a memory, details morph and blur. In the same way, this typeface meets a new level of decay each time it is set. The manner in which it wears is informed by that of metal type. Sharpness dulls and corners fill in. The headlines’ transformation throughout the publication is something the readers sense before they fully discover, adding another layer of depth to the issue’s theme.
The forms are inspired by De Vinne, which was cut in the late nineteenth century by Gustav Schroeder. The sharp quality of the source specimen was harnessed to provide a crisp foundation for the transformation.
Typeface Design: Ryan Bugden
Each time you recall a memory, details morph and blur. In the same way, this typeface meets a new level of decay each time it is set. The manner in which it wears is informed by that of metal type. Sharpness dulls and corners fill in. The headlines’ transformation throughout the publication is something the readers sense before they fully discover, adding another layer of depth to the issue’s theme.
The forms are inspired by De Vinne, which was cut in the late nineteenth century by Gustav Schroeder. The sharp quality of the source specimen was harnessed to provide a crisp foundation for the transformation.
Typeface Design: Ryan Bugden
Publication Design, Art Direction: Michelle Ando
Details of selected spreads from La Petite Mort
