Preethi Steele Supreme
Preethi Kitchen Appliances is a market leader in the mixer-grinder category. The brand wanted to relaunch its premium mixer-grinder Preethi Steele Supreme. With new improvements in design and engineering, the product promised to be beautiful inside out. We expressed this benefit with the message ‘won’t feel like turning it on or turning it off’ in a TV commercial.
Preethi Kitchen Appliances is a market leader in the mixer-grinder category. The brand wanted to relaunch its premium mixer-grinder Preethi Steele Supreme. With new improvements in design and engineering, the product promised to be beautiful inside out. We expressed this benefit with the message ‘won’t feel like turning it on or turning it off’ in a TV commercial.
