L.A. Streetcar, Inc. wanted to rally public and private support for a new Los Angeles streetcar system. An integrated traditional and digital marketing program was developed, produced, and launched to drive public awareness and advocacy. The idea behind the concept was to show what happens when opposite ends of Downtown LA “connect” via streetcar.
The campaign would prove to be highly effective, resulting in 1,200+ Facebook “Likes”, 780 Twitter followers, and 13,000+ YouTube video views. Engagement on the website, as well as across social media properties increased 37% in the six months following the launch of the campaign.
Logo/Branding Redesign
Website Redesign
Absent an actual streetcar design, we had to update the existing website’s look and feel with a fresh, modern approach that also communicated the notion of a “clean energy” vehicle fleet.
A feature in the website allows users to view the various proposed alignment options for the streetcar, including all relevant landmarks along the way. Users can then vote for their favorite alignment.
Outdoor Billboard Ad
Bus Shelter Advertising
