Victoria's Secret Bombshell Entourage
Facebook App and Social Gaming
Facebook App and Social Gaming
Aligned with the 2010 VS launch of their "Bombshell" campaign, this Facebook app was intended to draw attention to the new bra line and an accompanying sweepstakes. The user would basically choose her favorite Bombshell bra and create an "entourage" of her favorite friends in hopes of winning a trip to Hollywood with her crew. The participants' entourage name and customized profile would show up on a leaderboard to show social stats for the interaction. With thousands of participants and interaction, this was a very successful micro-campaign which engaged the fans and added thousands of new ones in the process.
