Integrated Campaign - Loerie, Gold Pendoring & Overall Student Winner
Presented at Design Indaba 2017
We were tasked with identifying, researching and understanding an NGO or a Cause. Originating a creative idea that could be campaigned across various contact points relevant to the Cause. We decided to focus on the issue of raw sewage being pumped into our oceans. Over 55 million litres of raw sewage is dumped just a kilometer away from Table Bay and False Bay’s coast on a daily basis.
The bacteria in this water can cause diarrhea, vomiting, hepatitis, ear infections and other diseases.
This is a reality that has some of the most damaging effects on our coastline and on our health, yet it has received hardly any attention and no action.
Photography / Design / Editing: Carina Bonse
Copywriter: Gabi Van Niekerk