Pearson Biology Prototype
Below is my prototype for the 2010 version of Pearson's Miller & Levine Biology. The book won numerous design awards and became one of Pearson School division's best-selling text books.
I've added a few pages of the spec book at the very end, incase you're interested in process. I created most of the program art for this program. In the spec book I tried to anticipate every question my designers and production staff might have. Since this time, I have also developed the prototypes for Pearson Chemistry, Physical Science, Foundations Biology and Foundations Chemistry.
I conceptualized and developed the book's cover, which won numerous design awards.
A special feature of this book was a 63-page Diversity Handbook to add visual interest to the classification of animal species.
A lot needed to happen in the Chapter Openers. I used color to divide up the page, and keep the layout from looking overly busy.
In the spec book, I stressed the importance that each image play an important role in the learning process.
Whenever possible, the design of the tables and charts incorporated images to help clarify information for visual learners.
Feature pages were bold and colorful, but cleanly organized. To get away from boring linear timelines, I designed them to ignite curiosity through exciting visuals.
I brought colorful images into the Assessment pages to make them seem less daunting.
I used call-outs to explain the function of each piece of program art, and how it should be used.
Since this program was created in Quark, I had to build in work-arounds for sidebars to have flexibility.
There was so much program art for this book that I needed to make a diagram to show where to find things.
