Brief:D&AD ‘Challenge Beauty Conventions’

 

It is estimated that for every 11 people there is 1 security camera in the UK. CONCEAL is a unisex cosmetics brand created for users to disguise their appearance from face tracking in CCTV cameras. The product range has been designed to create an abstract aesthetic that cannot be recognised by the OpenCV algorithm that can detect faces. The products are not created for criminal intention but instead for people to allow their personal identity to be kept private and not be put on a database by any government or company.