For this project I started out with a brief from YCN to create new packaging for an existing fish brand. After looking into the fish industry I wanted to rebrand something closer to home therefore I chose - Donegal Catch. When researching this brand I discovered that the fish used is sourced from different places all over the world not just in Ireland. Taking this into consideration I decided to rename the brand Catch. I then designed three individual packaging patterns to represent the colours and scales on the natural fish. I decided to rebrand the packaging for an upmarket range, the three types of fish that I chose are Salmon, Smoked Haddock and Rainbow Trout.  I also rebranded the logo for the RIF/Responsible Irish Fishing as I believe that sustainability is very important in the fish industry. Keeping the sustainability in mind the packaging that I designed is also easily recycled with minimum packaging wastage.