Each Muse is paired with a distinctive handwriting or font. You are put in the place of the songwriter, staring into the face of love or heartbreak, and writing down that one line that says it all. The goal is to tie each woman's image to the creative process and to give the viewer context to famous Rock'n'Roll songs. There is an "aha" moment when you see a recognizable face or iconic lyrics and realize that they are inextricably linked to each other.